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Running USA’s National Runner Survey released the following demographics, concerning today's core runners:
- College-educated: Today’s core runners are highly educated with 79% having earned a college diploma, compared with only 27% of the United States population (ACS, 2006-08).
- Affluent: These runners are affluent with 73% of those surveyed reporting a Household Income of more than $75,000, well above the U.S. median household income of $52,175 (ACS, 2006-08).
- Active Participants: Core runners are active participants who train year round, reporting running / jogging an average of 224 days and logging 1,357 miles per year, a significant difference compared with the typical fitness runner / jogger who runs approximately 85 days per year (SGMA, 2009).
- Running Shoes: The average respondent purchased 3.2 pairs of running shoes in the last year contributing to the 2.31 billion in jogging / running footwear sales reported by the National Sporting Goods Association (NSGA).
- Race Distance: The favorite race distance continues to be the half-marathon reflecting why the half-marathon has been the fastest growing distance in the U.S. since 2003 and why for four consecutive years (2006-09) the 13.1 mile distance has grown by 10% or more in this country, according to Running USA.